Staff members express their personalities and creativity at their workstations, where the open floor plan allows creative collaboration aplenty.
fresh style: How would you describe the business of ModCloth?
Susan Gregg Koger, ModCloth owner: ModCloth is in the business of inspiring personal style and helping our customers feel like the best versions of themselves. With a combination of products from our great independent designers and our two Private Label brands (launched in fall 2013), we are dedicated to providing our customers with top-quality products for every style, body type, and budget.
Our community is really the center of our brand, and we get our girl involved in everything we do. We collaborate with her to offer unique merchandise that she loves, and we bring those products to life with our fast, data-driven supply chain that sets us apart from the rest of the fashion industry.
With ModCloth offices in multiple cities, which elements unite them?
Although each office space is architecturally different, we kept similarities like artwork and paint color the same throughout. With the open floor plan, we have a really creative environment, and for those needing dedicated concentration, we have small “telephone-booth” rooms available.
What kind of working environment do you strive to create there, and what are some specific ways you cultivate that environment?
We’ve always strived to create the kind of work environment (and company) we would want to work at. From snack walls to ergonomic chairs, we want our team to be productive and happy. One thing we were very passionate about was having a dog-friendly workplace. We work with our dogs at home and couldn’t imagine being away from them all day. All three of our offices are dog friendly and have their own group of “ModDogs.”
When it comes to conference rooms, each floor has its own theme and each office within that theme, its own name—it’s so much fun! Where did you get the inspiration?
It all started with the mushrooms inspired by our logo and branched out from there. We have several conference rooms named after types of mushrooms; Shiitake, Portobello, Porcini, and Morel. Then we developed themes around fashion, color, and patterns: Button, Stripes, Dots, Floral, Houndstooth, Chevron, Paisley, Aqua, Concord, Tangerine, and Basil. Our creative director came up with the hairstyle theme for the telephone-booth rooms: Bouffant, Beehive, French Twist, Pompadour, and Finger Wave.
For the full story and behind-the-scenes tour of ModCloth, pick up a copy of fresh style July/August 2014 on newsstands or in our online store.